VUCA
Volatile
Uncertain
Ambiguous
Will the new product be success or fail in the market ? Using Golden triangle framework.
New product will be successful if price, distribution and value should be great. Business case : Why nano car failed ? Business case : Why iphone is so successful ? 70% of iphone buyers are EMI because India is price sensitive market Iphone had excellent distributions like iphone shops, Amazon, flipkart and many local shops. Iphone has high quality and high emotional value.
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