New product will be successful if price, distribution and value should be great. Business case : Why nano car failed ? Business case : Why iphone is so successful ? 70% of iphone buyers are EMI because India is price sensitive market Iphone had excellent distributions like iphone shops, Amazon, flipkart and many local shops. Iphone has high quality and high emotional value.
2 by 2 : How to make big decisions. ( Important consulting Tool ) As CEO - Choose clients who have brand and money Say no to clients to who have no brand and no money. 80/20 - 80% of benefits comes from 20% of opportunity.
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